Theorists Of Music Videos

 

'One of the most common methods of analysis is to break up the music video into black and white boxes. Almost everything is perceived as opposites-trash art, commerce or creativity, male or female, naturalism or antirealism, etc.' ~ Sven E Carlsson

 

 

Carlsson believes that there are two main categories that music videos are able to fall into:

 

• Performance videos are when the audience are able to see the artist(s) singing and dancing throughout the video.
• Conceptual videos are when the audience watch something other than the artist throughout the video.

 

Sven E Carlsson points out that the majority of performance movies make the performer not a performer anymore. This tends to be in the mainstream videos using women such as Beyonce and Rihanna. They would symbolise the assertive young black woman through their songs, videos, image, body language, costume etc. "He or she is materialization of the commercial exhibitionist. He or she is a monger of their own body image, selling everything to be in the spotlight-selling voice, face, lifestyle, records and so on." However there are other mainstream artists such as Adele who is not very slim but pretty and identifies to mainstream audiences that you don't have to be slim to be pretty and a star.

 

Michael Shore's theory is that most videos contain elements of speed, power, girls and wealth. Shore suggests that most music videos are soft-core pornography with clichéd imagery.

 

I think the majority of female mainstream artists involve some soft-core pornography representing male fantasies. Beyonce is a good example of this. All the women within this video are all dancing very seductively, attractive, slim, young and don't wear very much clothing. I believe that Beyonce is used reach a wider target audience both male and female.

 

 

'A day in the life of a school girl' 1 minute short film

This is the final product of our 1 minute short film task. This is a summary of a school girls day involving teachers and other student's. Our aim was to include humour in the video which i feel has worked successfully and shows the character of the girl and how she fits in.

For my A2 task I am thinking of doing a music video rather than a movie trailer or a five minute short film. Producing a music video has interested me a lot more than the other two choices. I have done some research into music video's by watching existing music artist's, the style that they are and what kind of shot's and effects they use within their video. I have also looked into the style and genre of music that I am considering doing. I will most likely be using my sister as the artist so will be a female singer.

Film Posters-what do they show?

I am looking at film posters to have a look at the design of layout, colours and the type of image that is used. This could serve as inspiration for a poster to go with the one minute short film that me and my partner are currently editing.



These are two very different film posters, produced in different countries, giving a different effect on the viewer. They are both edited to a certain degree to give the desired mood.

The first poster advertising the film 'Thor' is designed in the colour red. This signifies to me anger and violence, so that is what will be in the film. It is also a close-up of the main character's face which also helps the audience to figure out what he is going to be like.
The second poster 'A Royal Affair' shows a very delicate looking young lady dressed in very expensive clothing and yet the background doesn't fit her appearance. It is interesting how the designer of the poster has put what seems like two opposites together yet they work incredibly well, it helps to tell what will happen or is happening in the film around the main characters. The editing on this poster is impressive using the dark colours to perhaps give the emotion of sorrow? The green could signify envy?