I am looking at various previous music magazine digipak adverts to help give me an idea of how I am going to design mine. I am also looking at the effect the digipak advert gives off. Although I am looking down the country route I feel that Pop artists and rock artists digipak adverts could help in my decision. I will mostly look at female artist adverts as my music video involves only a female artist.
This advertisement comes across to me as simple but effective. It doesn't have a lot of writing on it that it will put the audience off and it's not busy with information or lots of colours. The poster shows a mid-shot of the artist that is looking directly into the camera, this might make the audience feel more involved and because she is an attractive woman it could bring in male interest. The digipak front cover uses the same image as the advertisement image which would help people to remember what the cover looks like, rather than having two separate images. Shania Twains name is big and bold as well, this would also help the audience to either remember her name or if a fan of her the writing would stand out a great deal and would grab interest.
In my music video I am considering having the story in black and white while the singer is in natural colour. This black and white effect could work for my digipak advert as it would help to set the mood of the song and it would link in with the video.
Britney Spears is a good example of being air brushed and altered. This photo has obviously been changed to make her look more attractive and appealing to the male gaze. However, when girls see this it is depressing as this is what they wish to look like...even if it is not true.
