I spent the weekend filming some of the story side of my music video at Kirby Hall, it gave a good atmosphere especially since there were not many people there so managed to get a lot of the scenes with my actress on her own. This helps with the sad and alone feeling in the song.

This video also helped me to decide how I am going to set up my music video. The song artist performing and then the story. This video inspired me into using the same person to be both 'characters' but the audience can tell the difference in them due to clothing, hair and make-up and location.

Filming Location: Kirby Hall..

I chose this stunning Elizabethan house as a location to film because I have been previously about five times and knew that it wasn't a very busy place and wanted the feeling of sadness and perhaps loneliness to show through the surroundings. It is also partly ruin which could help to symbolise the end of something beautiful, as it is such a beautiful building and place. It generally fit in with the music and feel of what I am hoping to produce. It also fits in very well with my other filming locations , although they are miles apart.

Filming location 1: Kirby Hall

Kirby Hall and Gardens

Technology..

The technology I am going to be using...


Camera
I will be not be using a camera from school as I already have one at home. I feel using one that I can have unlimited access to would work to my advantage. I have already experimented with the camera while doing test shots and taking photographs for my Digipak.

Tripod

I will be using a tripod from school to help give my music video more of a professional look. It will help to keep the camera steady and work as a support.

Mac

The mac will play a huge part in the making of my video as it will be the place where I put my video together and edit it. I will also be using the mac to continuously update my blog. 

So far the mac has been my main research source, looking at previous music videos, researching about my artist, digipak advertising and blogging.

Who is my target audience?

Carrie Underwoods style of music is country so her music would apply to country fans but also maybe to pop music lovers. She is known worldwide and her music is not heavy country so could appeal to a wider range of people. I don't think that there is a specific target audience for her music, there are people of all ages that like her music and are both genders.

My target audience will be aimed at a younger generation, from 30 years old and younger. Carrie is quite a young artist and although the song is quite serious and sad, it is said from a young womans point of view so would appeal more to a young female target audience. It would especially appeal to those who have lost their boyfriend, fiancé or husband so would apply to them. The gender of my target audience will be females as I would like my artist to come across as someone to look up too and be inspired by along with the pervious reasons I have given. The lifestyle of the target audience I do not feel is really important. Every lifestyle individual and different people from different lifestyles will like her music.

How well known is my music artist?

• Carrie Underwood won American Idol in 2005.
• Have been nominated for Grammy Awards 7 times, winning 4 of them.
• Have sold 14 million albums worldwide.
• Broke the Billboard chart history as the first country music artist ever to debut at No.1 on the Hot 100.